AM RETAIL
Retail Library
Created an extensive retail library for all of our store locations that includes a wide range of offers and product category toppers that the retail team can switch out at any time.
Retail Signage Improvement Project
For this project, I visited multiple store locations and discovered that the signage was inconsistent in color, typeface and design. I noticed during my visits that the store lacked labeling and selling points of products making it more difficult to navigate the store as a customer. After these visits, I re-designed all of the signage to be consistent throughout with the same color palette and typefaces. I created signage with product selling points, size ranges and padding levels. This enhanced the experience for the customers and helped increase sales.
Vinyl decals
Designed Breast Cancer Awareness Month store front decals for the Natick Mall, Providence Place, Staten Island Mall and Willowbrook store locations.
Created a Valentine’s Day store front vinyl decal for the Staten Island Mall and Natick Mall store locations.
Designed vinyl decals for a bra display wall at the Hamilton Place store.
3D Wall Quotes
Designed 3D letter quotes used in the design of the retail stores.
